Entertainment IP × AI

Your characters are worth billions.
Who's watching them?

Backlot is AI-native rights intelligence for entertainment companies. Monitor where your IP lives, automate licensing, and catch unauthorized AI usage before it costs you.

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The $16B rights management industry wasn't built for AI

Entertainment studios manage character IP across hundreds of licensing deals using tools designed for the pre-AI era. Meanwhile, AI companies are training on, generating with, and profiting from entertainment IP at unprecedented scale. The gap between how IP is managed and how it's being used has never been wider.

$81.9B
Projected IP rights & royalty management market by 2035, up from $16.3B in 2026
$1B+
OpenAI-Disney deal for character rights in AI video generation alone
19.6%
Annual growth rate as AI forces a complete rethink of IP licensing

What Backlot does

01

AI Usage Detection

Continuously scans AI platforms, model outputs, and generated content to find where your characters, storylines, and visual IP are being used. Know about unauthorized usage before it goes viral.

02

Automated Deal Flow

AI companies want to license your IP. Backlot identifies inbound opportunities, standardizes terms, and moves deals from inquiry to signed agreement without manual back-and-forth.

03

Portfolio Intelligence

See your entire character IP portfolio in one view. Track every active license, expiration date, revenue stream, and territory. Understand which characters earn and which are undermonetized.

04

Royalty Automation

Calculate, verify, and reconcile royalty payments across every deal automatically. No more spreadsheet audits. No more missed payments. Every dollar your IP earns, tracked.

The biggest shift in entertainment IP since streaming. Studios that figure out AI licensing first will own the next decade.

In 2025, Disney sued Google over AI copyright violations. OpenAI paid over $1 billion for character rights. 4,000 French actors signed an open letter against unauthorized AI likeness usage. The rules are being rewritten in real time.

Variety
AI Registry launched to protect athlete likenesses and digital IP with a new royalty system
Fortune
"Google has YouTube. OpenAI now has the Magic Kingdom."
Deadline
When AI plunders IP, who is to blame: man or machine?

Every character has a story.
Every story has a price.

Backlot makes sure the people who created them get paid. AI-native rights intelligence, built by people who understand entertainment IP at scale.

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